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How to Create a Killer E-mail Newsletter
Today with the evolution of social media people are getting less and less attracted by newsletters and trying to get rid of it. Here is an interesting article about how to avoid customers unsubscribing of the newsletters and to make them more attractive.
It is true when we open our professional inbox, we often have more advertising emails than professional ones. The first thing we do is to glance through them and after delete them directly. However, sometimes few of them catch our attention by attractive offers, which will consequently drive customer to visit the official website of the company. For instance, the companies such as “Groupon”, “La fourchette” are doing great job with engaging offers and not being spamy.
Compared to social media, newsletters seem to be outdated. After all, email remains important to build a strong relationship with customers.
Here are the 9 key strategies to make newsletters more interesting and engaging:
1. Make a compelling offer
2. Send often- but not too often
3. Choose a clean design
4. Get personal
5. Encourage conversation
6. Make the subject line count
7. Don’t oversell
8. Tie in blogs and social media
9. Keep improving
I believe that if these strategies mentioned in the article are well managed, the customer will not be indifferent to the emails and it can play a huge role to increase the sales of a company.
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