This article talks about a new original hotel brand, which is called “Snotels”. It has been created by a former snowboard instructor and resort executive, named Michael Metcalfe. This concept consists in a "mid-range hotel brand focused on creating experiences, freedom and altitude for hotel owners and alpine enthusiasts."
To convince alpine and ski hotel owners to rebrand their hotels and adopt the snotels system, they offer services in diverse fields that can make them benefit with marketing, hotel systems, support services and launch incentives. x
Right now they are focusing on targeting hotel owners residing in North-America and Europe. But they have the ambition to develop the brand around the globe too.
In order to achieve their ambitious goals, they want to create 50 hotels, ranging from about 20 to 150 rooms, open by 2016.
I think the concept is pretty interesting for people that already own a small hotel in the mountains and don’t want to spend too much money and time, in developing booking systems, improving their websites, but want to benefit from a quality and easily recognizable service. The major challenge is that because of being “new” in the hotel industry, they must make themselves known by people loving spending time in mountain sports.
However, as mentioned previously, the creator of the brand being a former snowboarder has a deep experience in this area. He knows what really customers need. If they reach their goal, booking a “Snotel” will give us a certain comfort for a reasonable price and a good quality of service for mid-class alpine hotels.
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