Here is an interesting article about how colours can influence our mind in buying a product and how it is important for companies to make the right choice of colour for a specific product.
Colours have a dramatic impact on our lives. They influence our feelings, our physical and emotional health. According to the research, 60 and 80 % of customers make their decision in purchasing a product based on its colour.
Not all colours can fit with all products. Some colours can be disturbing in customer’s mind. For instance, when we go to the store to buy our shampoo or shower gel, beside the brand loyalty, we also look at its colour without being conscious of it. It is true that "the first point of interaction is shaped by the colour, and colour is the most memorable sense".
Let’s take the example of “Garnier Fructis” shampoo. They made a great choice for their product by choosing the green colour. Green colour refreshes the spirit and gives a feeling of relaxation and well-being. Therefore, it is important for companies to choose a right colour for their product in order to communicate to a customer in a right way.
It is important to notice that colour is contextual. For health products, red is maybe not adequate because it can reflect aggressiveness, and even danger. However in hospitality area, some hotels decided to use it. Red colour by definition inspires appetite, attracts attention, and creates excitement. It is dynamic, suggests vitality and ambition.
The choice of the colour shouldn’t be only artistic but also carefully studied and thought before being applied because it can have a huge impact on the sales of company.
Wow, I have to admit I am not use to think about this kind of influence as well in the hospitality industry as in my personal life.
ReplyDeleteI found your analysis very interesting because you remind us that we really have to think and deal with all aspects of our environment to sell a product.
Even if I am sure hotels have people to advice them about the colour of their brand or website, I will try now to be more focus on those details. Thank you.
Thank you for this uncommon analysis!
ReplyDeleteI have always been sensitive to the color used by brands, and one good exemple of a bad choice, is the "Danette Chocolat noisette" which is green but a green that doesn't seem alimentary, and it have been proven as a mistake in terms of marketing. A bad color can v-be a terrible drawback for a good product, and Nodira has been very perceptive with this article!
The article you choose nodira was very interesting as well as your analysis. It is true that we don't we really think about colors and the impact of them in general. But it is true that the right choice of color can have a huge influence on your mood. Colors are an important aspect of our life. If we just look for instance at the decoration of a house. Depending on the colors you use it will have an exotic, relaxing or even refreshing influence.
ReplyDeleteThank you for sharing this article with us